Best SEO - Search Engine Optimization For Santa Rosa, Chico & San Francisco Bay Area

What IS SEO?
Search Engine Optimization is a series of current steps one takes to make certain their
website maintains a first or second page position on Google and/or other search engines.

WHY is SEO Important?
Number one reason - people often do not search past the first or second page of a search engine.
Number two reason - more calls are generated from these positions

While some people add hundreds and thousands of dollars to their marketing budget to maintain a first or second page presence with AD words, (paid position advertising) - other companies choose to complete their organic search engine optimization as it changes with the Google algorythms.

What Happens When SEO fails - ALERT - Google just announced a major change will happen on
April 21st 2015.... and you better be ready with a  "Mobile Friendly Website"  or no amount of SEO Service you pay for will do you any good at all to stay in the TOP of the Google search engine.  

Who has the BEST Search Engine Optimization Services ?
The SEO Service that ALERTS their clients to major shifts from the search engines and 
can make recommended changes to circumvent developing problems.

It is best to determine your needs and marketing areas for SEO services prior to calling.
#1 Is this something you and your business staff want to do for your website?
#2 Is this something you want to learn more about?
#3 Is this something you want to have someone do for you.
#4 Do you want tools, how-to books or guidelines?

JR Publications  offers a variety of services, educational tools and marketing alerts for our business website clients.

Mobile Friendly Website ALERT to ALL Businesses In Sonoma, San Francisco Bay Area & Sacramento to San Diego

WHY...?  Google just announced their April 21, 2015 Algorithms Change.  
There are several reasons GOOGLE is dumping your website off the searches
 if it is not compliant with their newest algorithm changes regarding Mobile Friendly Websites.

Rush - do not walk.... to gain search engine visibility on Google with your MOBILE website.

         

1. More than HALF of Google's traffic is from mobile...... smart phones and mobile devices.
2. 80% of websites nationally - have no mobile access and will disappear in the searches - leaving only a few with Google compliant mobile access, or possibly an AD-words account.
3. Their algorithms are changing to give visibility.. only to those websites WITH mobile phone addresses that are are compliant with their guidelines and demands by April 21, 2015... 
4. What are the terms of their Mobile website compliance?  These are just a few....

• large type in the front mobile phone directional
•  leading to easy to read pages on your website, 
• space between links to tap a link open and large type... so you do not have to zoom it up
• regular things; link back links tested, site map
• load time must be fast, videos that work, flash  and java rules

    5.  They will ding your website with a "not mobile friendly" sign, and/or drop you off the searches if you do not have a mobile friendly website.  Even if you presently have a mobile website, it may not be compliant to Google's rules.  Even your blogs will go by by.

Again....This is a SIGNIFICANT IMPACT ON SMALL BUSINESS pushing many to buy AD words and drop out the the searches.  You can "read all about it" on The Google Webmaster Blog

googlewebmastercentral.blogspot.com/

Remember our newsletter Marketing Solutions encouraged you to gain a quality mobile website many
months ago.... Should you want your website made compliant with Google's newest algorithm change toward Mobile Websites, please call  us at 707-539-3585 or 800-233-3850.  Judith Rivers-Moore.
We offer a variety of SEO and IT services on WeddingLinks.co/seo-pricing-statistics.

What Type of Guarantee To Expect From A SEO Marketing Expert

 (Wondering why you are seeing my blog regarding SEO on the first page of Google - (see below.)

That can be a loaded question & a roll of the dice if you are not careful ... 

With JR's Marketing Solutions e-Newsletter I would like to outline a few things to consider before you invest  in an SEO expert, or throw your arms up in the air and say " Ohhhhhh, I'll just do Google AD words.

What We Are Dealing With Regarding Search Engines:
Just submitting your website to the search engines does not get you to first page. It takes and average of 2 to 5 years for it to cycle up - and that is only if your website has no malware or viruses, is built correctly, has a site map and is submitted properly to the search engines. It is a known fact people search the web resources daily and Google claims in a month 11.944 billion searches are completed by 1.17 billion persons.  So for people to find you, it is vital to find a method to gain that first page visibility for your webpage and your mobile webpage.

• Hundreds of websites are being added daily to Google. 
• Why Google - Because they receive 67% of the searches with the rest in much smaller increments on other search engine systems - such as Bing and Yahoo.
• Google enjoys 87% of the Mobile searches.
• We are all beginning to realize the Google AD words are not a bargain! Bidding on large city key words and heavy searched words is becoming a war....whereby you still can show up on the 3rd page or temporary as your daily funding runs out.  

So Is It Better To Hire an SEO Expert and WHAT should I be looking for?
Yes, larger businesses do this as the strongest part of their marketing outline. New businesses will jump start their business income and seasonal businesses create SEO programs specific to their important months.
Look for ...

• A service with marketing longevity - 5 or more years
• Affordable for your budget and the need for new business in your specific area
• A guarantee that gives you first or second page presence withing a specific time - or your money back
• A company that continues over the year to enter your data - so you keep a competitive edge
• A monthly payment system may be important to you
• A service that continually contacts you with updates on your progress

What Is It - That SEO Cannot Do For You? SEO-Search Engine Optimization)

1. As with all marketing - no one can guarantee the web searcher will buy from you or use your service, yet we have strong statistics that web searches often call and purchase from the first and second page
2. Not all SEO expert services will place you in a variety of search engines
3. Not all SEO experts services will advise on other types of Business Marketing Solutions
4. A SEO business that will advise on improvements of your web page and requirements/demands by Google.

JR does number 3 & 4 on the list above - giving you a bonus of time regarding your business.
How Do I Make This Happen For MY Website? Go to JR's SEO Service Outline

There are some things you have to do to complete this properly.
1. No virus or malware contamination on your website
2. Fill out a simple form that provides the seo expert with the TITLE of your website, the key-search-words and the cities or areas where you want to market your business.
3. Realize your webpage must have a call to action with your phone number - e-mail easily visible
4. A good reason to call you or sign-up from your home page.

The Biggest Item For Considering A SEO Expert is... 
SEO For Most Types of Business With & Guarantee, or your money back.
800-233-3850 or direct to Judith at 707-539-3585, or JRMoore@weddinglinks.co
Find The Details & Pricing on WeddingLinks.co

JR's Marketing Solutions is a newsletter from our base business - Since 1991 JR Publications offers expert SEO services for Google only.  Judith Rivers-Moore provides a guarantee in writing for your business category/service, your local markets named by city or region found in your key-search and title.

Investing In e-Magazines Advertising From Sonoma Wine Country To Miami & Virginia Beach

MARKETING SOLUTIONS

e-Newsletter by Judith Rivers-Moore, CEO JR Publications

If you haven't noticed the major magazines, newspapers and periodicals are moving toward e-magazine and e-book publishing visibility.  So why would this be important to someone wanting to market a wedding business, a unique product, service, and local or destination travel business? Read the Stats Below.

In a nut-shell......... DIRECT Link Visibility.  

YES, use of the smart phone, magazines, APPS capability, I-Pads and our amazing lap tops have moved us in to this Digital Marketing Realm Quickly.  Marketing often evolves over a hundred years or more, but this has happened to us in just TEN years.  

As the magazine user clicks through the pages, enjoys the photos and reads the content, you will find each advertiser is given a solid LINK to their website - right from the AD page.   No moving the prospect from a print ad to their pc.  It is a direct link.

The statistics are staggering on the growth rate and USE  of the digital magazines.

PWC.com Reports:
Globally, total magazine revenue will resume growth in 2015. In 2015, the magazine publishing industry will reverse years of decline to record 0.2% year-on-year growth as overall digital gains outweigh falling print revenue. In 2018, total magazine revenue will reach US$98.1bn, up from US$97.1bn in 2013. (bn is billion).

While digital consumer magazine circulation revenue will see the fastest growth... Global digital consumer magazine circulation revenue will rise at a 31.2% CAGR, reaching US$5.7bn in 2018. As companies see more success in turning digital magazine consumption from free-of-charge websites to paid-for digital editions, digital will move from accounting for 4% of total consumer magazine circulation revenue in 2013 to 14% in 2018.

...Digital consumer magazine advertising revenue is much larger. Global digital consumer magazine advertising revenue will be US$12.4bn in 2018, rising at a 17.6% CAGR. This compares to a decline of -3.9% CAGR for consumer magazine print advertising revenue. Currently advertising is centred on magazine websites, but, as digital circulations increase, electronic editions will become increasingly popular for advertisers.

Read In-depth Marketing at Magazine.org

You may read about our "Best Style Wedding & Honeymoon" e-Magazine 

at WeddingLinks.co , and we will happily send you a copy by e-mail.

Pinterest Photos & Why "Rich Pins" Are Valuable Business Social Media Marketing Tools

Marketing Solutions

E-Newsletter by Judith Rivers-Moore CEO of JR Publications

WeddingLinks.co & HoneymoonLinks.co & Best Style e-Magazines

Most businesses can be enriched with their own Pinterest Boards. Pinterest reflects through photographs creative and fun ideas plus great insight to a hobby, region, recipes, or products.   The Pinterest Business is evolving from a fun idea to a practical business marketing solution with several savvy ideas.

• Others Re-Pinning Your Photos from your board expands your visibility
• Cross marketing to Facebook and social media
• *The Ability to SEO on Google in particular your board web address
• Business Name Boards photo enhance your services
• Their recent addition of RICH PINS
• You can run a Contest on Pinterest by following their Rules on the Brand Guidelines Page.
• My Boards: Sonoma Wine Country Napa Wine Country Love Bridal Shows

While mine are wedding and honeymoon or bridal oriented, 

the photo boards can promote any creative idea or product.

What Is A Pinterest Rich Pin

On Pinterest, you may sign-up for this special rich pin to show under your photo. Here you may state the price and link it to your product page.  You do this in your back end of Pinterest Account on the Developers Page)  Use oEmbed or Semantic Markup.  (Schema.org or Oen Graph metatags.) Make certain to complete the validation by using the Rich Pins Validator and apply for your Rich Pins to be accepted and used on Pinterest.

Why Is The Rich Pin So Important

Shopify reported the purchases from the Pinterest compared to Facebook were double and the traffic was increased by 16%. Sephora found the Pinterest users spend 15 times more that Facebook users. Most important their users were up to 25 million in 2013 and their users where young females who love to shop.   This is a valid method to gain more customers.  

Running A Contest

Not just a giveaway, but a contest where they must RE-PIN your photo or Give you a Like on Facebook. Thus expanding your exposure with the Re-pin and Likes.

Reverse Your Thinking

Think about places you can place the RE-Pin or link to your Pinterest Boards.

Mobile Website

Regular Website

Blogs

E-Newsletters

P.S. Be certain to set up your Pinterest Analytics to track your results.
* We offer a marketing service for SEO on your Pinterest Board addresses, You Tubes, Blogs & Website Addresses. 707-539-3585 or 800-233-3850. Nancy@WeddingLinks.com

Marketing Newsletter - Inspiring Trust With Your Wedding and Honeymoon Business Advertising

Marketing Solutions -e-News

by Judith Rivers-Moore, WeddingLinks.co

Five Tips On Inspiring Trust With Your Prospective Client Prior To Appointment Setting

Think about how the prospect will learn about you. 

• Where do they look first? The Web, Yelp, Wedding Portals, Bridal Shows, Attended Weddings
• Whom do they ask first?   Their Friends and Associates, The Venue, Other Vendors and Creditable Popular Wedding Planning Web Portals
• Where do they meet you first? Networking, A Bridal Show, On The Internet, In a Magazine
• Marketing Statistics indicate they need to see/hear your name seven to fifteen times. So build on that be implementing the above areas where you would be seen or heard about.
•  #1.Build your Circle of Influence.

# 2. Take a good look at your website - Do you build TRUST on your home page. Your content requires a welcoming spirit with your years in business, the number of weddings you have worked on and a link to a sub page where you list past clients. Your ease and transparency to work on their part of the wedding.  Some recommend your pricing be on the website, but I suggest you have several sized packages to offer a prospect. These can be geared to your time and/or  to the various services you bring. 

#3. Get back to your calls - Brides are always in a hurry and do not understand you take Monday and Tuesday for your days off.  If you can't - have someone else do it.

#4. Encourage the Appointment - so important to close this first. Your appointment is when you meet to discuss their hopes and dreams. So....no strings attached, no fee for interviews. Listen to their needs. Let them talk, if they do not have ideas, then add a few at a time and do not overwhelm them.  Have a professional packet with checklist of your category concerns, your  cards and brochures ready when you meet. They will see you are organized and it is vital you be on time. (If you can't be on time for the meeting, you may not be on time for their wedding.) If they are late - that is on them - not you.

#5. Three major TOOLS to open doors to TRUST are:

• Skype or Google Hangouts, so they can schedule a face to face appointment - very important when your business is in a popular wedding destination area. 
• Smart Phone accessed website  - indicates you are a modern thinker
• A list of good professionals you can recommend for various aspects of the wedding planning

This information is brought to you by Judith Rivers-Moore, CEO
We Do SEO and Provide Leads For Our Clients

WeddingLinks.co  HoneymoonLinks.co   Best Style Wedding e-Magazine

JR Publications, Santa Rosa, California, 800-233-3850, 707-539-3585

#wedding business advertising

#honeymoon business advertising

#marketing newsletter

Wedding Newsletter - Best Wedding Planning With Smart Phones & APPS - Francisco To DC Brides

                                                      Photo by Hughes-Photography.com

WEB, Smart Phone & APP - Tools That Assist With Weddings

We are all running around with our Smart Phone and a variety of WIFI aides. These can easily be implemented to assist you in  your wedding planning and on your honeymoon.  Save time, use your work breaks or lunch hours and if not driving, use your commute time to bone up on planning & guidance.

New Useful Tools

• Download a wedding planning book on your Kindle
• Access a wedding planning boon through their mobile phone application.
• Read a bridal magazine from your Smart Phone
• If you prefer an audio book, the Wedding Coach has one of those for you
• You will find these at WeddingLinks.co

Heading To A Bridal Show?

• Your smart phone take photos
• You can place important phone numbers in your directory - for who you really want to call
• Some shows have a captcha off their website - giving you discounts on your entry fee.

WEBSITE - Portals of Wedding Planning Information & Businesses

                                                 
There are many exciting bridal websites. Most ask you to sign up to enter the resources. Some things to remember about shopping in these MALLS or Shopping Centers are:

• Is this a free business sign up web portal of wedding venues and businesses - that are just anyone who wanted to sign up and be in it... or .... are they proven businesses of five or ten years experience with a lot of weddings under their belt.??
• Is this a website where you can plan EVERYTHING for the area you choose to host your wedding?
• Bookmark your favorite sites. Ask others to research specifics for you and use your texting and e-messages to keep people in the loop/conversation. 

What is a WEB Portal?  Think of it as an online shopping mall or shopping center dedicated to wedding and honeymoon.  It can refer to just your city or be global with links around the world.  These portals of information make it easier to shop in the city where you choose to wed or honeymoon.
           HoneymoonLinks.co             WeddingLinks.co       &   Best Style Wedding e-Magazine
Why shop in this type of website, when you can just go to Google and open up some of the businesses on the first page or so, or go to yelp?  First of all we have heard who is putting up Yelp reviews that are shaded and un-true.  For your wedding celebration, you honestly deserve pre-screened businesses and often that is what the wedding portals do for you.   To ease the stress of wedding planning, you may want to choose a Portal that offers bridal shops, bridal shows, venues, affordable to luxury wedding services, guidance materials and honeymoon travel - from one easy access.

Using some of these great Wedding Planning APPS - may be just what you need.

Pinterest offers a great APP - I love pinterest for creative ideas
Wedding Countdown APP -  Free and timely schedule of your DO list
TRIPIT    -  is amazing for travel and honeymoons
MYfitnessPal  - assists with calorie counting and fitness

Consider Creating A Wedding Web Page where friends and family can keep up with the wedding.

ADD your comments on great tools for planning weddings.

                                                                  The Wedding Coach

Find more great APP Ideas on HoneymoonLinks.co
#wedding planning
#wedding apps
#best wedding websites

Marketing TIPS For Small Businesses in Sacramento, Sonoma, Napa and Bay Area to Southern California

There Is More Than ONE MARKETING SOLUTION For Businesses Today.

Methods of marketing have changed drastically since 2005.  That is ten years of change, and we are talking BIG CHANGES.  While this blog is about the Basics today, check our website for our services.
                                     Small Businesses Are The Backbone of America

You've got it all down, The perfect brochure, the perfect business card, a website that shows you are in business, maybe some signage, and ... you have told friends and family.  These are nice, but do not help you survive. Those that do survive understand how important marketing is. The banks understands. They want you to have a complete marketing plan with your business plan - and it better be in depth for 3 to 5 years.

We suggest taking a half-day or full day a week and focus on your marketing plan.  Whether you are leading people to your door step as a restaurant would, or you are attempting to generate a call for interest in your service, your marketing is a MUST ...  Strong Businesses take 10% of the income for marketing.

i used to tell people during my Marketing Seminars; marketing is like being in a closet, in the dark with your business.  When you begin to shine a light on your business, people in the closet with you - notice you. When you become a marketer of your business, you open the door, so many people can see you in the light.

Get A Handle On Your Uniqueness In The Business World & WHO Wants Your Service

So today we examine what is in your closet with you & your service  - and who would require your service.
Take time to brainstorm wtih people - even a child can have a great idea on this:
1. Who needs your service and where do you find them - are they everybody, rich, well, household, finance?
2. What are your successful competitors doing to market themselves - copy them
3. Map out your finances and create a five year plan on free and paid things you can do to market
4. Go through your pain. Do the things you like to do in marketing and take on one more gut-wrenching area of marketing each month - or pay someone else to do it for you.
5. Understand you are seeking ATTENTION and Conviction that your service or business can do the job
6. Practice being able to say what you and your business does in 30 - to 50 seconds
7. Say this on your phone message and give them your website address.
8. Understand learning certain technical aspects of marketing can waste your time. Find someone to do it for you. Always remember you are in business to DO your business and do it well.

You need to cover these bases - every week:
1. Place your brochures and cards - in the right hands of your circle of influence - who can bring you work
2. Meet your prospect - determine the areas where you will find them, and be there
3. Find out the best methods for people to find you and implement - that is marketing
4. Move your websites to the first or second page of Google - where most shop for services
5. Gain referrals by setting up your cross marketing with LIKE businesses

WHILE ALL OF THE ABOVE ARE VERY IMPORTANT - do not forget how your prospect is living life daily.  What do they reach for when beginning their search...........important to have your website showing up on Google and smart phones..........

JR Publications, WeddingLinks.co   Santa Rosa, CA 707-539-3585, 800-233-3850

"Best Style California Wedding & Honeymoon" e-Magazine,  Search Engine Optimization, Marketing

Search Engine Optimization - SEO & Marketing Solutions For Your Business

What Search Engine Optimization - White Hat Methods can do for your business is an on-going learning curve. One that most businesses cannot keep up with. Truly a full time marketing solutions job.

Having been on the internet close to 20 years, JR Publications has experienced some big changes with Google and other Search Engines.  We were always first page, yet as the viruses, SQL injections, worms, malware, and of course the daily changes in the Google playpen - we found those things move all websites around daily.........

We find it takes constant attention  to stay on top of the Google searches.  True Google is not the only search engine, they do enjoy 80% of the traffic.  While each of us is still a "babe in the woods" on what the internet changes will be tomorrow, we at JR Publications discovered what works today..... and how to stay on top..... within view .... on the first page of Google. We can assist you as we have assisted others in their desire to be on the first two pages of Google.

Advertising Statistics indicate they need to see or hear your name seven to fifteen times prior to calling from general advertisements. yet the internet user seldom goes beyond the first and second page of a search.  The general public has totally engaged with web research for almost everything they do.  So your website must be easily searched on a smart phone and for several types of searches. for your city or region. This all adds up to your being on the first two pages of a search.   

So the question is..... do we just pay Google, or we can gain a SEO Expert that also provides in-depth knowledge regarding important methods to market our business?? 

JR Publications' Marketing Solutions believes an effective business person needs to establish marketing methods beyond the scope of "just internet marketing". TRUE most people make quick searches prior to purchase or heading to a specific store or service.  They also look for experts,  advice and ask for referrals. 

Marketing Strategy designed for the individual business is what JR offers to each of their clients.  Most SEO companies tell you it will take five to seven weeks, and sometimes up to a year for your name to appear at the top of Google.  

Call us and we will move you there in the your local searches within two days to two weeks.

707-539-3585 or 800-233-3850.    JR's Marketing Solutions

Referrals are available.

#search engine optimization

#seo

#marketing solutions

 

Small Business, Local Business Search Engine Optimization & Marketing Solutions

Marketing Solutions For All Types of Business

Newsletter For Local Businesses

by JRPublicationsInc.co

January 2015

SUBJECT:  Your Paying How Much A Month For GOOGLE AD Words?

Being one who is always trying to figure out what GOOGLE is doing, and keeping up with their constant emphasis on corporate population of a category or name.  They leave the small business to feign for themselves -- or pay the King of the Realm = Google for local AD words.  I concluded it is easier to keep the small business up on their local search and JR Publications has a proven system to get YOU there”.   Be certain to review our free Website Checklist Below.

Take a look at Kauth Brothers for: “Best Steel Fabrication in Santa Rosa” (California business) and “Best Steel Fabrication in Sonoma”.  Sitting above, yellow pages, the bbb, yelp and the big boys' positions.  That key-search was added on Friday the 19th of December, 2014. He gained the 2nd to 4th positions by December 31st.  Conclusion, the system works and continues to keep him there as Google continues to make changes! 

There are NO black-hat methods used.

Depending on the popularity of a category, the Search Engine Optimization J.R. Publications offers - is effective within 2 to 5 weeks to place you in the local searches on the first or second page for your selected region and category.  We offer a 3-entry service package - 25 key-search-terms over a year. We accept only 2 businesses per category - per region. This works well for your youtube video, website or pinetrest, blogs and facebook page rise up on Google. Check our jrpublicationsinc.co for details.

First, there are some things you must do….and they will help you whether you ask for more info from us regarding our formula for SEO for your business.  
707-539-3585 or 800-233-3850.  

  Drawing by DivisionTech.com

Take A Good Look At Your Website:

• Do you have at least 975 words of content on the home page…- using your key-search terms with the areas/cities you want to appear for…...Content is King! Your Description Title is King with Google.
• Does your website open within 30 seconds - people move on.
• Have you checked your back links (link backs) - Are they all still working or dead?
• Are you using anything that STOPS people from entering your website? Sign-ups, pop-ups, must have certain programs to view your info.  You want them to find out about you and be in touch to gain the business. Don't put up road blocks to doing business.
• Are you able to do SKYPE or do GOOGLE HANGOUTS to talk personally or face to face with a prospect........that is so helpful?
• Do you have a YouTube video - is it keyed to your marketing area in the TITLE. Is it linked on your website's home page, also? Did you place a referral link to your webpage on your YouTube video?
• Are the logos for FaceBook or Linked in on your home page?
• Does your website come up on a smart phone or I-Pad?
• Sign up for Google Analytics for free and Verify your website address with their code to understand your web visits. Stop taking someone else's numbers.

Call 707-539-3585 & 800-233-3850 to find out how we can 

bring you up on the Google Internet Searches.

If you are a wedding or honeymoon business you may want to consider VISIBILITY in our WeddingLinks.co our HoneymoonLinks.co and "Best Style California Wedding & Honeymoon" e-Magazine.   Call for your copy of our 2015 January release.

Newsletter by Judith Rivers-Moore, CEO JR Publications, Santa Rosa, Ca.

If you have received this newsletter in error, we apologize. Hit reply and type remove in the subject line.  J.R. Publications, mobile site WeddingLinks.co, WedingLinks.com,  

707-539-3585 & 800-233-3850