Investing In e-Magazines Advertising From Sonoma Wine Country To Miami & Virginia Beach

MARKETING SOLUTIONS

e-Newsletter by Judith Rivers-Moore, CEO JR Publications

If you haven't noticed the major magazines, newspapers and periodicals are moving toward e-magazine and e-book publishing visibility.  So why would this be important to someone wanting to market a wedding business, a unique product, service, and local or destination travel business? Read the Stats Below.

In a nut-shell......... DIRECT Link Visibility.  

YES, use of the smart phone, magazines, APPS capability, I-Pads and our amazing lap tops have moved us in to this Digital Marketing Realm Quickly.  Marketing often evolves over a hundred years or more, but this has happened to us in just TEN years.  

As the magazine user clicks through the pages, enjoys the photos and reads the content, you will find each advertiser is given a solid LINK to their website - right from the AD page.   No moving the prospect from a print ad to their pc.  It is a direct link.

The statistics are staggering on the growth rate and USE  of the digital magazines.

PWC.com Reports:
Globally, total magazine revenue will resume growth in 2015. In 2015, the magazine publishing industry will reverse years of decline to record 0.2% year-on-year growth as overall digital gains outweigh falling print revenue. In 2018, total magazine revenue will reach US$98.1bn, up from US$97.1bn in 2013. (bn is billion).

While digital consumer magazine circulation revenue will see the fastest growth... Global digital consumer magazine circulation revenue will rise at a 31.2% CAGR, reaching US$5.7bn in 2018. As companies see more success in turning digital magazine consumption from free-of-charge websites to paid-for digital editions, digital will move from accounting for 4% of total consumer magazine circulation revenue in 2013 to 14% in 2018.

...Digital consumer magazine advertising revenue is much larger. Global digital consumer magazine advertising revenue will be US$12.4bn in 2018, rising at a 17.6% CAGR. This compares to a decline of -3.9% CAGR for consumer magazine print advertising revenue. Currently advertising is centred on magazine websites, but, as digital circulations increase, electronic editions will become increasingly popular for advertisers.

Read In-depth Marketing at Magazine.org

You may read about our "Best Style Wedding & Honeymoon" e-Magazine 

at WeddingLinks.co , and we will happily send you a copy by e-mail.