Small Business Marketing Methods That Fit Your Personality & Your Budget

Fits my personality?  Why is that important? Because I often see people trying a variety of marketing solutions to finally find their “perfect fit”.  The old adage, “know thyself” works well in setting up your marketing systems and for that matter – any part of your business.  

Fits My Budget - What Budget - Isn't Marketing Free - Most Business People Understand
 This Takes Experts And They Are Not Free.  

But It is on the WEB - Why IS IT NOT FREE?????
IS Your Business Service FREE?? - Get Real !!

When we find someone else who enjoys or is adept at a segment of our business we do not like, then we move our business forward at a faster rate.  So lets example a few things I hear from business owners.

please...........JOIN IN THE MARKETING DISCUSSION

“I get leads and don’t follow up on them.” Get an e-mail system set up to send your info out at least 5-7 times over a space of 6 months, or hire someone to make calls in the evening for you to reach those leads.  Respect for what it took to get that lead and how much that lead brings into your business. Even three leads paying off per year makes a difference to your business bookings.

• Some leads are priced at $50. to $500 – per lead.
• Find permission-based leads with current e-mail, phone and sometimes a mailing address

 “I have a newly revised and improved website.”  Yes! But where is it showing up on the search engines, what popular web environments are you linked to, and is anyone seeing where you just spent all your marketing dollars? No matter what type of business, JR can assist you on your Search Engine Optimization. 

“I do wedding shows or business trade shows and have problems connecting with the brides.”  It takes a huge amount of energy in preparation, funds and decor to have a booth at a trade show. Understand only 45% of the local brides attend a bridal show, and over 45% are newly announced. Understand where you fall in the “decision-making-process”. Sadly I see people just sitting at their booths and never trying to make eye contact with ladies in the aisles.  Stand up, heads up, smile, get attention, draw them into your booth.  There is a lot going on in a trade show – never assume they see you!! If you are too shy to do this – then find someone who enjoys it to assist you.

Photo by JR

“I do AD words on Google”  It works for some and not for others.  Many tech-savvy people begin their searches on page 2 or 3 of the links.  The price of AD words in the competitive market is rising quickly and Google has added hundreds on their sales teams. Everyone keeps repeating the mantra that “you must be on the first page of Google to gain web business”.

This is sooooo not true.  Even Google cannot promise first page viewing with so many sales on their Ad words.

“I link my website to only FREE web environments.”  Awesome, if you can find free at the top of the search engines - that do not eventually start asking for funds, good luck - also think about who can add their business right beside you - are they really safe for brides and grooms. People are finding these Add Your Website Free..... often have some very shady business people in them.

“We do our own SEO” This is a challenge to stay current with over 265 changes just Google alone did last year. We understand they are now doing changes daily.  I commend you. With every new change, they dip into your web visibility and views.  JRPublications offers a new Search Engine Optimization service to bring small, local business up in the Google searches. Best of all, it incorporates daily changes made by Search Engine owners. It works for blogs, youtube and pinetrest links also. Quite affordable 707-539-3585 or 800-233-3850

“We make appointments and visit with the venues and coordinators.”  This is great if you do it on an every six-month status. So often these people are changed and moved to other venues, and many now, are asking for referral fees.  A great way to expand your Circle of Influence in the Business World. 

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