Face To Face Marketing at Bridal or Business Trade Shows in Los Angeles to Chicago & New York

Face To Face Marketing

Choosing the best marketing tactic, or combining multiple marketing techniques in a business can produce better results. In my opinion, there is no one "best solution" to getting our name out there with great impact.  While the website may introduce your business, the phone call and e-mail might gain a response, and the snail mail letter or post card can go in the trash, there are many who believe face to face and referral marketing is the best for their business. 

Reaching new business has a great deal to do with knowing where your market searches for your product. While I run a wedding style business, I also work with every type of small business on marketing. You can learn more about our Search Engine Optimization and Marketing Solutions from our WeddingLinks global linking platform.

Please feel free to comment on any of these and add your best solutions.

So what is face to face marketing?  What is the best for my investment of time and money?  How do I make it pay off? Below I have outlined a few marketing solutions and some that will surprise you and are growing marketing trends with great impact.

                                            Bridal Show at a Winery  Barrel Room with WeddingLinks.com

• Do you SKYPE or do Google HANGOUTS, this is really meeting your couple in a face to face discussion. Believe me, more couples are seeking this. Especially the destination brides.

• Wedding (Bridal) Trade Shows. Meeting 35% of the locals in the process of planning a wedding and reception works for many in the industry. When surveyed, the brides state they attend to put their budget together and learn fresh ideas. Attendees state; meeting your business in person is important. You are face to face and must make a good impression. Brides have a bag and your card or brochure is dropped in, so it is you THEY must remember to pull that p.r. material out again and connect the phone call or appointment. RULE of Thumb:  Use your cell or appointment calendar, set appointments, and get their name and e-mail/phone to send them a quick note within a day or two. Ask them to put your business card in their purse or cell phone contact list and not the bag. Often the bag ends up in the back of their closet. At least 65% of these ladies are a year to two years out on their date, so you must keep sending them e-mails & calling.

• If you TEXT...be certain to gain the brides address on your table drawing sign-up. This is really a strong impact with the modern bride. Also remember everyone at that trade show with a booth is a strong possibility for referrals. 

• Is your Website Smart Phone Friendly, and does it open up easily on a prospective client's phone. How up front and personal can you get to a client than your business available to a prospective client from something they run around with and use constantly.  This is a whole new world of reaching and impressing your business - face to face. 

Use of Skype Appointments to meet your potential clients. Our youth today are your markets tomorrow. They are so into Skype now. So why not. Set up your office with an attractive backdrop of your products and go through a few points you want to make.  Let them ask the questions and you respond with your details on how you will solve their concerns. Show them photos. This is ideal for destination wedding areas....and no matter how old you are, puts you in a SAVVY spotlight.

Joining Networking Groups  or Associations has opened up new business for hundreds.  You stand up and give a 2 or 3 minute spotlight by telling the group about what you do in a concise manner. Generally this is a local formula for business, but lets face it, this along with Linked In, FaceBook and the hundreds of online generated networks 

can benefit YOU greatly. 

Cold Calls on Local Business continues to open doors to your business. Spend a day, week, month on letting your neighboring businesses know you are in business. Prepare a one-sheet-resume about your business history and the business. Place on this resume where you have worked in the business.  Set brief appointments and drop by in person to speak with owners, request to be on a referral list of recommended clients they may have. Always make certain your contact info is on this resume, offer link backs on your website and referrals to their business. Do not bring gifts or gadgets. Bring yourself with a good handshake.

Like Associations work for cross referrals.  When you identify a few like businesses you feel comfortable recommending from an association you have joined, send them your extra business when you are already booked. If you have recommended someone three or four times and they worked because of your referral, you too should be benefiting from their referrals to you.  If they are not sending them to you, then stop.

Who Are You Doing Link Backs  With........   pr 6 through 9s are best. Google is very fussy on this. 

                            707-539-3585,  800-233-3850,   

Learn more about us at  WeddingLinks, We offer affordable Marketing Solution for the wedding and honeymoon industry and SEO for all types of small businesses.  We can do a great deal for you with our multitude of marketing services, bridal leads, magazine, SEO for small business on Google and mention you with a link in our newsletters and in Judith Rivers-Moore's WeddingLinksBlog.blogspot.com

Small Business Marketing Methods That Fit Your Personality & Your Budget

Fits my personality?  Why is that important? Because I often see people trying a variety of marketing solutions to finally find their “perfect fit”.  The old adage, “know thyself” works well in setting up your marketing systems and for that matter – any part of your business.  

Fits My Budget - What Budget - Isn't Marketing Free - Most Business People Understand
 This Takes Experts And They Are Not Free.  

But It is on the WEB - Why IS IT NOT FREE?????
IS Your Business Service FREE?? - Get Real !!

When we find someone else who enjoys or is adept at a segment of our business we do not like, then we move our business forward at a faster rate.  So lets example a few things I hear from business owners.

please...........JOIN IN THE MARKETING DISCUSSION

“I get leads and don’t follow up on them.” Get an e-mail system set up to send your info out at least 5-7 times over a space of 6 months, or hire someone to make calls in the evening for you to reach those leads.  Respect for what it took to get that lead and how much that lead brings into your business. Even three leads paying off per year makes a difference to your business bookings.

• Some leads are priced at $50. to $500 – per lead.
• Find permission-based leads with current e-mail, phone and sometimes a mailing address

 “I have a newly revised and improved website.”  Yes! But where is it showing up on the search engines, what popular web environments are you linked to, and is anyone seeing where you just spent all your marketing dollars? No matter what type of business, JR can assist you on your Search Engine Optimization. 

“I do wedding shows or business trade shows and have problems connecting with the brides.”  It takes a huge amount of energy in preparation, funds and decor to have a booth at a trade show. Understand only 45% of the local brides attend a bridal show, and over 45% are newly announced. Understand where you fall in the “decision-making-process”. Sadly I see people just sitting at their booths and never trying to make eye contact with ladies in the aisles.  Stand up, heads up, smile, get attention, draw them into your booth.  There is a lot going on in a trade show – never assume they see you!! If you are too shy to do this – then find someone who enjoys it to assist you.

Photo by JR

“I do AD words on Google”  It works for some and not for others.  Many tech-savvy people begin their searches on page 2 or 3 of the links.  The price of AD words in the competitive market is rising quickly and Google has added hundreds on their sales teams. Everyone keeps repeating the mantra that “you must be on the first page of Google to gain web business”.

This is sooooo not true.  Even Google cannot promise first page viewing with so many sales on their Ad words.

“I link my website to only FREE web environments.”  Awesome, if you can find free at the top of the search engines - that do not eventually start asking for funds, good luck - also think about who can add their business right beside you - are they really safe for brides and grooms. People are finding these Add Your Website Free..... often have some very shady business people in them.

“We do our own SEO” This is a challenge to stay current with over 265 changes just Google alone did last year. We understand they are now doing changes daily.  I commend you. With every new change, they dip into your web visibility and views.  JRPublications offers a new Search Engine Optimization service to bring small, local business up in the Google searches. Best of all, it incorporates daily changes made by Search Engine owners. It works for blogs, youtube and pinetrest links also. Quite affordable 707-539-3585 or 800-233-3850

“We make appointments and visit with the venues and coordinators.”  This is great if you do it on an every six-month status. So often these people are changed and moved to other venues, and many now, are asking for referral fees.  A great way to expand your Circle of Influence in the Business World. 

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The Best Current & Modern Methods To Market Your Small Business

Do you recall the "good old days" when Marketing was just finding a visible location on the block, or placing a print ad in the newspaper or phone book....My 25 years of publishing has seen huge changes in the industry of marketing for any type of business.

Since the inception of the Internet and micro chips our lives have become a whirlwind of continuous marketing changes.....We see easier and less expensive methods to market our business and zany impractical search engine confusion for our internet visibility.

Years ago, and now....If you are in a small town, everyone knows where you are, but if you are in a major city, people must find you and understand what you do.  This is why gaining good referrals, the internet search engines and popular cell phone access to the web have such an influence on our marketing efforts today.  The people with the most money to shop have "smart phones".

Advice: When They Are Shopping & Do Not See Your Name For The Product or Service - They Go To The One(s) They See First.

Your priority in marketing is to know the patterns of the person you sell to - why they would use your product, head to your store, what words, trigger the invitation into your business.  What are the best methods to market and draw this person toward you - for the amount of funds you have to spend.

Understand 93% of the people shop first - on the internet for product information and then look for local people to answer their needs.  This could be a steel company, a dentist, a wedding photographer. No matter the business, it often begins with the web or a smart phone.  Needless to say the power of the internet showed me first hand how my WeddingLinksBlog.blogspot.com could sit on top of millions of links in various cities throughout the USA. It did not happen over months and years, it happened overnight. If you want to know more, give us a call at 707-539-3585 or 800-233-3850.

70,000,000 searches on the INTERNET a MONTH 

are completed on Smart Phones

Love you input - so give us your questions & ideas on today's changes in marketing and how they: 
___serve you well
___ take up your time
___too complicated
___too expensive
___want quick solutions to
___don't relate to your customers
___can't seem to reach customers effectively

Private questions can go to judith-rivers-moore@weddinglinks.com

Check for Marketing Solutions and Search Engine Optimization for ALL Types of Businesses and the Wedding, Hospitality and Travel Industry on WeddingLinks.co