Marketing Newsletter - Inspiring Trust With Your Wedding and Honeymoon Business Advertising

Marketing Solutions -e-News

by Judith Rivers-Moore, WeddingLinks.co

Five Tips On Inspiring Trust With Your Prospective Client Prior To Appointment Setting

Think about how the prospect will learn about you. 

• Where do they look first? The Web, Yelp, Wedding Portals, Bridal Shows, Attended Weddings
• Whom do they ask first?   Their Friends and Associates, The Venue, Other Vendors and Creditable Popular Wedding Planning Web Portals
• Where do they meet you first? Networking, A Bridal Show, On The Internet, In a Magazine
• Marketing Statistics indicate they need to see/hear your name seven to fifteen times. So build on that be implementing the above areas where you would be seen or heard about.
•  #1.Build your Circle of Influence.

# 2. Take a good look at your website - Do you build TRUST on your home page. Your content requires a welcoming spirit with your years in business, the number of weddings you have worked on and a link to a sub page where you list past clients. Your ease and transparency to work on their part of the wedding.  Some recommend your pricing be on the website, but I suggest you have several sized packages to offer a prospect. These can be geared to your time and/or  to the various services you bring. 

#3. Get back to your calls - Brides are always in a hurry and do not understand you take Monday and Tuesday for your days off.  If you can't - have someone else do it.

#4. Encourage the Appointment - so important to close this first. Your appointment is when you meet to discuss their hopes and dreams. So....no strings attached, no fee for interviews. Listen to their needs. Let them talk, if they do not have ideas, then add a few at a time and do not overwhelm them.  Have a professional packet with checklist of your category concerns, your  cards and brochures ready when you meet. They will see you are organized and it is vital you be on time. (If you can't be on time for the meeting, you may not be on time for their wedding.) If they are late - that is on them - not you.

#5. Three major TOOLS to open doors to TRUST are:

• Skype or Google Hangouts, so they can schedule a face to face appointment - very important when your business is in a popular wedding destination area. 
• Smart Phone accessed website  - indicates you are a modern thinker
• A list of good professionals you can recommend for various aspects of the wedding planning

This information is brought to you by Judith Rivers-Moore, CEO
We Do SEO and Provide Leads For Our Clients

WeddingLinks.co  HoneymoonLinks.co   Best Style Wedding e-Magazine

JR Publications, Santa Rosa, California, 800-233-3850, 707-539-3585

#wedding business advertising

#honeymoon business advertising

#marketing newsletter

Wedding Newsletter - Best Wedding Planning With Smart Phones & APPS - Francisco To DC Brides

                                                      Photo by Hughes-Photography.com

WEB, Smart Phone & APP - Tools That Assist With Weddings

We are all running around with our Smart Phone and a variety of WIFI aides. These can easily be implemented to assist you in  your wedding planning and on your honeymoon.  Save time, use your work breaks or lunch hours and if not driving, use your commute time to bone up on planning & guidance.

New Useful Tools

• Download a wedding planning book on your Kindle
• Access a wedding planning boon through their mobile phone application.
• Read a bridal magazine from your Smart Phone
• If you prefer an audio book, the Wedding Coach has one of those for you
• You will find these at WeddingLinks.co

Heading To A Bridal Show?

• Your smart phone take photos
• You can place important phone numbers in your directory - for who you really want to call
• Some shows have a captcha off their website - giving you discounts on your entry fee.

WEBSITE - Portals of Wedding Planning Information & Businesses

                                                 
There are many exciting bridal websites. Most ask you to sign up to enter the resources. Some things to remember about shopping in these MALLS or Shopping Centers are:

• Is this a free business sign up web portal of wedding venues and businesses - that are just anyone who wanted to sign up and be in it... or .... are they proven businesses of five or ten years experience with a lot of weddings under their belt.??
• Is this a website where you can plan EVERYTHING for the area you choose to host your wedding?
• Bookmark your favorite sites. Ask others to research specifics for you and use your texting and e-messages to keep people in the loop/conversation. 

What is a WEB Portal?  Think of it as an online shopping mall or shopping center dedicated to wedding and honeymoon.  It can refer to just your city or be global with links around the world.  These portals of information make it easier to shop in the city where you choose to wed or honeymoon.
           HoneymoonLinks.co             WeddingLinks.co       &   Best Style Wedding e-Magazine
Why shop in this type of website, when you can just go to Google and open up some of the businesses on the first page or so, or go to yelp?  First of all we have heard who is putting up Yelp reviews that are shaded and un-true.  For your wedding celebration, you honestly deserve pre-screened businesses and often that is what the wedding portals do for you.   To ease the stress of wedding planning, you may want to choose a Portal that offers bridal shops, bridal shows, venues, affordable to luxury wedding services, guidance materials and honeymoon travel - from one easy access.

Using some of these great Wedding Planning APPS - may be just what you need.

Pinterest offers a great APP - I love pinterest for creative ideas
Wedding Countdown APP -  Free and timely schedule of your DO list
TRIPIT    -  is amazing for travel and honeymoons
MYfitnessPal  - assists with calorie counting and fitness

Consider Creating A Wedding Web Page where friends and family can keep up with the wedding.

ADD your comments on great tools for planning weddings.

                                                                  The Wedding Coach

Find more great APP Ideas on HoneymoonLinks.co
#wedding planning
#wedding apps
#best wedding websites

Marketing TIPS For Small Businesses in Sacramento, Sonoma, Napa and Bay Area to Southern California

There Is More Than ONE MARKETING SOLUTION For Businesses Today.

Methods of marketing have changed drastically since 2005.  That is ten years of change, and we are talking BIG CHANGES.  While this blog is about the Basics today, check our website for our services.
                                     Small Businesses Are The Backbone of America

You've got it all down, The perfect brochure, the perfect business card, a website that shows you are in business, maybe some signage, and ... you have told friends and family.  These are nice, but do not help you survive. Those that do survive understand how important marketing is. The banks understands. They want you to have a complete marketing plan with your business plan - and it better be in depth for 3 to 5 years.

We suggest taking a half-day or full day a week and focus on your marketing plan.  Whether you are leading people to your door step as a restaurant would, or you are attempting to generate a call for interest in your service, your marketing is a MUST ...  Strong Businesses take 10% of the income for marketing.

i used to tell people during my Marketing Seminars; marketing is like being in a closet, in the dark with your business.  When you begin to shine a light on your business, people in the closet with you - notice you. When you become a marketer of your business, you open the door, so many people can see you in the light.

Get A Handle On Your Uniqueness In The Business World & WHO Wants Your Service

So today we examine what is in your closet with you & your service  - and who would require your service.
Take time to brainstorm wtih people - even a child can have a great idea on this:
1. Who needs your service and where do you find them - are they everybody, rich, well, household, finance?
2. What are your successful competitors doing to market themselves - copy them
3. Map out your finances and create a five year plan on free and paid things you can do to market
4. Go through your pain. Do the things you like to do in marketing and take on one more gut-wrenching area of marketing each month - or pay someone else to do it for you.
5. Understand you are seeking ATTENTION and Conviction that your service or business can do the job
6. Practice being able to say what you and your business does in 30 - to 50 seconds
7. Say this on your phone message and give them your website address.
8. Understand learning certain technical aspects of marketing can waste your time. Find someone to do it for you. Always remember you are in business to DO your business and do it well.

You need to cover these bases - every week:
1. Place your brochures and cards - in the right hands of your circle of influence - who can bring you work
2. Meet your prospect - determine the areas where you will find them, and be there
3. Find out the best methods for people to find you and implement - that is marketing
4. Move your websites to the first or second page of Google - where most shop for services
5. Gain referrals by setting up your cross marketing with LIKE businesses

WHILE ALL OF THE ABOVE ARE VERY IMPORTANT - do not forget how your prospect is living life daily.  What do they reach for when beginning their search...........important to have your website showing up on Google and smart phones..........

JR Publications, WeddingLinks.co   Santa Rosa, CA 707-539-3585, 800-233-3850

"Best Style California Wedding & Honeymoon" e-Magazine,  Search Engine Optimization, Marketing

Search Engine Optimization - SEO & Marketing Solutions For Your Business

What Search Engine Optimization - White Hat Methods can do for your business is an on-going learning curve. One that most businesses cannot keep up with. Truly a full time marketing solutions job.

Having been on the internet close to 20 years, JR Publications has experienced some big changes with Google and other Search Engines.  We were always first page, yet as the viruses, SQL injections, worms, malware, and of course the daily changes in the Google playpen - we found those things move all websites around daily.........

We find it takes constant attention  to stay on top of the Google searches.  True Google is not the only search engine, they do enjoy 80% of the traffic.  While each of us is still a "babe in the woods" on what the internet changes will be tomorrow, we at JR Publications discovered what works today..... and how to stay on top..... within view .... on the first page of Google. We can assist you as we have assisted others in their desire to be on the first two pages of Google.

Advertising Statistics indicate they need to see or hear your name seven to fifteen times prior to calling from general advertisements. yet the internet user seldom goes beyond the first and second page of a search.  The general public has totally engaged with web research for almost everything they do.  So your website must be easily searched on a smart phone and for several types of searches. for your city or region. This all adds up to your being on the first two pages of a search.   

So the question is..... do we just pay Google, or we can gain a SEO Expert that also provides in-depth knowledge regarding important methods to market our business?? 

JR Publications' Marketing Solutions believes an effective business person needs to establish marketing methods beyond the scope of "just internet marketing". TRUE most people make quick searches prior to purchase or heading to a specific store or service.  They also look for experts,  advice and ask for referrals. 

Marketing Strategy designed for the individual business is what JR offers to each of their clients.  Most SEO companies tell you it will take five to seven weeks, and sometimes up to a year for your name to appear at the top of Google.  

Call us and we will move you there in the your local searches within two days to two weeks.

707-539-3585 or 800-233-3850.    JR's Marketing Solutions

Referrals are available.

#search engine optimization

#seo

#marketing solutions