Face To Face Marketing
Choosing the best marketing tactic, or combining multiple marketing techniques in a business can produce better results. In my opinion, there is no one "best solution" to getting our name out there with great impact. While the website may introduce your business, the phone call and e-mail might gain a response, and the snail mail letter or post card can go in the trash, there are many who believe face to face and referral marketing is the best for their business. Reaching new business has a great deal to do with knowing where your market searches for your product. While I run a wedding style business, I also work with every type of small business on marketing. You can learn more about our Search Engine Optimization and Marketing Solutions from our WeddingLinks global linking platform.
Please feel free to comment on any of these and add your best solutions.
So what is face to face marketing? What is the best for my investment of time and money? How do I make it pay off? Below I have outlined a few marketing solutions and some that will surprise you and are growing marketing trends with great impact.
- Do you SKYPE or do Google HANGOUTS, this is really meeting your couple in a face to face discussion. Believe me, more couples are seeking this. Especially the destination brides.
- Wedding (Bridal) Trade Shows. Meeting 35% of the locals in the process of planning a wedding and reception works for many in the industry. When surveyed, the brides state they attend to put their budget together and learn fresh ideas. Attendees state; meeting your business in person is important. You are face to face and must make a good impression. Brides have a bag and your card or brochure is dropped in, so it is you THEY must remember to pull that p.r. material out again and connect the phone call or appointment. RULE of Thumb: Use your cell or appointment calendar, set appointments, and get their name and e-mail/phone to send them a quick note within a day or two. Ask them to put your business card in their purse or cell phone contact list and not the bag. Often the bag ends up in the back of their closet. At least 65% of these ladies are a year to two years out on their date, so you must keep sending them e-mails & calling.
- If you TEXT...be certain to gain the brides address on your table drawing sign-up. This is really a strong impact with the modern bride. Also remember everyone at that trade show with a booth is a strong possibility for referrals.
- Is your Website Smart Phone Friendly, and does it open up easily on a prospective client's phone. How up front and personal can you get to a client than your business available to a prospective client from something they run around with and use constantly. This is a whole new world of reaching and impressing your business - face to face.
Use of Skype Appointments to meet your potential clients. Our youth today are your markets tomorrow. They are so into Skype now. So why not. Set up your office with an attractive backdrop of your products and go through a few points you want to make. Let them ask the questions and you respond with your details on how you will solve their concerns. Show them photos. This is ideal for destination wedding areas....and no matter how old you are, puts you in a SAVVY spotlight.
Joining Networking Groups or Associations has opened up new business for hundreds. You stand up and give a 2 or 3 minute spotlight by telling the group about what you do in a concise manner. Generally this is a local formula for business, but lets face it, this along with Linked In, FaceBook and the hundreds of online generated networks
can benefit YOU greatly.
Cold Calls on Local Business continues to open doors to your business. Spend a day, week, month on letting your neighboring businesses know you are in business. Prepare a one-sheet-resume about your business history and the business. Place on this resume where you have worked in the business. Set brief appointments and drop by in person to speak with owners, request to be on a referral list of recommended clients they may have. Always make certain your contact info is on this resume, offer link backs on your website and referrals to their business. Do not bring gifts or gadgets. Bring yourself with a good handshake.
Like Associations work for cross referrals. When you identify a few like businesses you feel comfortable recommending from an association you have joined, send them your extra business when you are already booked. If you have recommended someone three or four times and they worked because of your referral, you too should be benefiting from their referrals to you. If they are not sending them to you, then stop.
Who Are You Doing Link Backs With........ pr 6 through 9s are best. Google is very fussy on this.
707-539-3585, 800-233-3850,
Learn more about us at WeddingLinks, We offer affordable Marketing Solution for the wedding and honeymoon industry and SEO for all types of small businesses. We can do a great deal for you with our multitude of marketing services, bridal leads, magazine, SEO for small business on Google and mention you with a link in our newsletters and in Judith Rivers-Moore's WeddingLinksBlog.blogspot.com
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